In the twinkling of an eye, it is the end of June. The first half of 2020 is an unusual period for most industries, and the domestic clean drinking water industry is no exception. On the one hand, the sharp decline in offline sales has brought another blow to the water purifier market, which has already slowed down; on the other hand, the impact of the "housing economy" has led to a surge in national online purchasing power. Under the influence of the big environment, the big clean drinking water brands have also adjusted their strategies to optimize the sales mode, main products and user services. In summary, China's clean drinking water industry will present the following three new development trends in the second half of 2020:

First: online connection and offline sales, live broadcasting will become a new normal

  At present, it not only makes people stay at home longer, but also makes consumers pay more attention to the safety and health of daily drinking water. According to Ovi cloud data, in the first four months of this year, different from the dismal situation of offline retail sales, the online retail sales of water purifiers increased by 28.88%, and the retail sales increased by 15.19%. The way consumers buy and use water purifiers are more inclined to place orders online and worry free offline.

  In addition, in this year's live sales, many net drinking water brands, such as angel, Midea, Qinyuan, Philips, etc., have entered the bureau one after another. Whether they are live broadcast in their own shops, or take advantage of the power of stars, celebrities and online celebrities to promote sales, they are playing very hot. Among them, angel, a high-end clean drinking water expert, has had good repercussions from several public welfare live broadcasts to the online live broadcasting during 618 not long ago, and has reaped both sales and word-of-mouth.

  Therefore, based on the online sales performance of the water purifier market in the first half of the year, it is reasonable to believe that direct seeding with goods will become a new normal in the second half of 2020. At the same time, with the domestic offline sales situation is bound to recover, how to get through the online and offline sales will be the key issues for the major clean drinking water enterprises to think about.

  Second, technological innovation as the internal driving force, differentiated function water purifier products are popular

  In addition to the new trend in the sales side, the return to the water purifier itself will also present new changes. As we all know, one of the main reasons for the slow growth of the clean drinking water industry in recent two years is the serious homogenization of products. The water purifier products with single function and lack of characteristics can no longer meet the current diversified, high-end and quality water purification needs of consumers.

  Fortunately, some water purification enterprises have realized this key problem. Through the core technology innovation, they have launched water purifier products with differentiated functions, which are loved by a large number of users. In this respect, angel can be called the representative of the industry.

  It is understood that, unlike many water purifiers on the market that can only produce pure water, angel has the unique kitchen all-round water purifier with two core technologies of built-in total effect reverse osmosis membrane and ACF composite filter element. With the innovative design of double faucets, it can comprehensively solve the drinking water and water purification problems of residents in the kitchen scene. In addition to providing direct drinking water, angel also has the ability to provide direct drinking water, For example, safe and healthy water can also be used when washing vegetables, fruits, washing dishes, washing rice and boiling soup, which can be said to open a new "door" for the domestic clean drinking water industry.

  Therefore, in the second half of 2020 and even for a long time in the future, the innovation of clean drinking water technology will be the breakthrough to promote the industry upgrading. Only the production of differentiated functional products that can solve the problem of clean drinking water for consumers is the key to a clean drinking water brand based on the industry.

Third: whole house water purification, one-stop clean drinking water solution will be a breakthrough "sharp weapon"

  Nowadays, the younger generation of consumers, mainly the post-80s and 90s generation, are pursuing comfortable home and paying attention to the overall quality of life. At the same time, they also want to drink and use healthy water at home anytime and anywhere.

  Under this new consumption demand, the clean drinking water industry will not only manufacture a single water purifier as in the past, but also systematically install the whole scene clean drinking water equipment for users, which is the general trend in the second half of 2020.

  This requires that the major water purification enterprises should not only focus on the production of water purifier products, but also try to improve their comprehensive service capacity. Taking angel as an example, after upgrading to a pure drinking water solution service provider, angel can provide consumers with one-stop clean drinking water solutions covering kitchen, living room, bedroom, toilet, bathroom, balcony and other scenes, so as to comprehensively improve the drinking water quality of families and ensure the drinking water health of residents.

  To sum up, the increasing proportion of online sales, the development of differentiated functional products and the whole house water purification will be the three major development trends of domestic clean drinking water industry in the second half of 2020. Under these new development trends, the brand of clean drinking water will have what kind of brilliant performance and achievements, and how to improve the drinking water lifestyle of Chinese people, which deserves our attention and expectation.