Over the functional era of washing machines, and gradually into the era of quality consumption, how to wash clean to wash healthy has become the new requirements of the majority of consumers on the washing machine market. The new national standard for washing machines, which reflects the new consumer demand, was officially implemented on October 1, 2018, focusing on the standardization of the industry. Lu Jianguo, deputy chief engineer of China Household Electrical Appliance Research Institute and director of testing and Measurement Technology Research Institute, pointed out at the "seminar on the implementation of GB / t4288-2018 washing machine new national standard for the first anniversary" held recently "The purpose of the revision of the standards is to lead the upgrading of product quality, guide consumers to choose and buy products reasonably, crack down on fake and shoddy products and false propaganda, let enterprises that do not abide by the rules to withdraw, and promote the industry to reshuffle."

  The revision of the national standard 2018 further improves the three core indexes of "washing performance", "rinsing performance" and "wear performance" on the basis of clarifying the scope of application of the standard. In order to protect the legitimate rights and interests of enterprises and consumers, the new national standard takes "the effective volume of washing machine washing drum (barrel)" as the experimental basis, and evaluates the above three core indicators with real and objective data. In addition, in order to lead the quality improvement and reflect the high-end quality level, the new national standard added "a + level" technical indicators. At the same time, the classification and classification of the main properties of wool fabrics, such as washing, vibration, noise and life, points out the direction for the development and evaluation of high-end products.

  Quantifying performance indicators to promote market upgrading

  After a period of rapid popularization and rapid development, China's washing machine industry has become a highly mature industry, the market tends to be saturated and the growth tends to be slow. For the consumer side, the market segmentation and the increasing proportion of high-end models are the main characteristics of this stage.

  In this context, washing machine enterprises are also actively participating in the new national standard testing, striving to take the lead in obtaining the "pass" of the market. Wang Xianxin, director of Beijing China Light Industry Certification Center, said the future of voluntary product certification and high-end performance testing is very broad. Through the vertical differentiation of a + certification and horizontal differentiation of characteristic certification, the performance and quality of high-end products are quantified to make the products reach the international advanced level; In order to promote the high-quality development of home appliance industry, we should refine the safety, performance and function of enterprise products accurately, create characteristic product certification projects, and enhance the competitiveness of enterprise products.

  From the perspective of market reaction, major washing machine manufacturers have been responding to the times and launched washing machine products that highlight the characteristics of the new national standard. Sun Peng, head of home appliance business office of Beijing China Light Industry Certification Center and executive editor in chief of light industry standard and quality, believes that the revision of the new standard is to let more enterprises join in voluntarily, so as to promote the quality improvement of the whole washing machine market. A + certification is to quantify the main performance indicators of the products. The indicators aim at the international advanced level requirements, and the products represent the highest level of performance and quality of home appliances in China. With professional testing, authoritative certification and high-end products, a + Certification guides consumers to buy high-end household appliances rationally. On the basis of a + certification, characteristic certification pays more attention to product features, encourages independent innovation, summarizes and quantifies the achievements of enterprise research and development, and forms characteristic product indicators.

  "At present, consumers' demand for washing machines is different. In the future, it is very promising to develop personalized and high-end washing machines according to the needs of consumers. " Zhang Tieyan, director of the technical committee of Beijing China Light Industry Federation Certification Center, pointed out that standards will lead enterprises to shift from quantitative model to quality-benefit model. In the future, more and more individual champions will emerge in the washing machine market, which will promote China's development from a big home appliance country to a powerful one.

  Curb false mark of industry and promote sound development of market

  The new national standard introduces a new concept of "rated volume of washing drum (barrel)". For the nominal way of washing capacity of washing machine, the former marking according to the washing quality, that is, how many kilograms can be washed, is changed into the volume of washing cylinder (barrel), that is, how much the washing drum (bucket) is, and how much it is expressed in a more intuitive and effective way, so as to eliminate the possibility of false mark. Sun Luping, an engineer in the cleaning equipment laboratory of China household electrical appliances testing institute, said that at present, most brands in the domestic washing machine market have marked the rated volume of the washing drum (barrel) on the name plate, front or back of the product. The implementation of national standards reflects the social responsibility of manufacturing enterprises and the attitude of being responsible to consumers. It is suggested that consumers should follow the guidelines of the new national standard, understand the concept and difference between the volume and rated capacity of washing cylinder (barrel), and recognize the volume label of washing cylinder (bucket) when purchasing.

  It is understood that from October 2018 to October 2019, through data processing and analysis, the intelligent data analysis platform of China household electrical appliances research institute took a total of 398 model inspection results and nearly 3000 test data as samples, aiming at the performance indicators and comprehensive quality level such as washing ratio, washing uniformity, water consumption, noise, moisture content, trouble free operation, rinsing rate, wear rate, etc Statistical analysis and evaluation are carried out through scientific algorithm and mathematical model. Huo Yujia, director of the testing equipment research and development center of China Household Electrical Appliance Research Institute, said that through the analysis of the proportion of main performance index grading of 398 models, it can be seen that the development of washing machine performance and quality is unbalanced, and the partial branch situation is serious. Most products attach importance to the cleaning effect, but pay less attention to the washing, abrasion and washing uniformity.

  In the market, enterprises are the implementers of standards. Only when enterprises truly implement standards can consumers benefit. Liang Zhiyong, an engineer in the cleaning equipment laboratory of China household electrical appliances testing institute, said that although GB / t4288-2018 has been implemented for more than a year, many enterprises still have doubts about the understanding and practice of the standard. Only by eliminating the deviation of understanding and operation method can the technical level of the laboratory be improved and the real and effective reference basis can be provided for enterprise development and product quality supervision.

  "Since the implementation of GB / t4288-2018" household and similar use electric washing machine "national standard, it has played an initial role in standardizing market behavior, curbing false mark phenomenon and promoting further healthy development of the industry and market." Lu Jianguo proposed that to continue to promote the high-quality development of washing machine industry, we should take consumption upgrading as the guidance, implement the three product strategic deployment of "increasing varieties, improving quality and creating brands"; we should strengthen the publicity of GB / t4288-2018 standard, guide consumers to participate in quality supervision; actively promote product quality certification, and promote the upgrading of quality management from compliance type to satisfaction type; In order to realize the modernization of quality management system and management ability, we should introduce more performance items to promote the balanced development of performance and quality, actively promote the comparative test led by the consumer association to normalize and standardize the test, increase the publicity and promotion of high-quality products, and make the fake and inferior commodities nowhere to hide, so as to realize the modernization of quality management system and management ability.